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What are the new highlights of the "6.0" version of the China International Consumer Goods Fair?
2026-04-16

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The 6th China International Consumer Goods Fair, co-hosted by the Ministry of Commerce and the People's Government of Hainan Province, was held in Hainan on April 13. This is the first major exhibition in China in the opening year of the 15th Five-Year Plan and also the first event after the full island customs clearance operation of the Hainan Free Trade Port.


exhibition time

Holding time: April 13th to 18th

Professional visitors' days: April 13th to 15th

Public opening days: April 16th to 18th



total planning


This year's China International Consumer Products Expo will have one main venue and two sub-venues.


One main venue

Located at the Hainan International Convention and Exhibition Center, it features 8 exhibition halls.


thereinto

Hall 1 is the Technology and Consumption Exhibition Area

Hall 2 is the Fashion and Trend Exhibition Area

Hall 3 is the Health Consumption Exhibition Area.

Hall 4 is the Global Specialized Consumption Exhibition Area

Hall 5 is the Duty-Free and High-End Premium Exhibition Area

Halls 6 and 7 are the Domestic Products Premium Exhibition Areas. Hall 8 is the Domestic Trend Export Exhibition Area


Two sub-exhibitions areas

Sanya International Yacht Exhibition Area

Boao International Health Exhibition Area



Host country: Canada

Host province (city): Shanghai


Highlight data

Over 3,400 brands from 60 countries and regions participated in the exhibition. International exhibits accounted for 65%, an increase of 20 percentage points compared to last year.

The Sanya International Yacht Exhibition Sub-area attracted 90+ domestic and foreign yacht manufacturing and supporting enterprises to participate. International brands accounted for 70%. The total number of exhibited yachts will reach 200, including 24 debut and premier models and 5 super yachts over 80 feet. A new section for new energy yachts was specially set up.

The Boao International Health Exhibition Sub-area has five sections: Free Trade Zone and Lecheng Policy Exhibition Area, International Innovative Drugs and Medical Devices Exhibition Area, Health Life Exhibition Area, Chinese Innovative Drugs Exhibition Area, and Chinese Innovative Medical Devices Exhibition Area. It gathers over 30 countries and regions and 340+ international drug and medical device, and special food manufacturers. It showcases over 1,300 types of international innovative drugs, medical devices, and special foods.

The exhibition area has expanded to 143,000 square meters, an increase of 13,000 square meters compared to the previous session.

The number of professional buyers will reach 65,000, an increase of 10% compared to the previous session.

A buyer service center was established for the first time, and more than 10 supply-demand matching activities are planned to be held.



Key words: Green Exhibition Organization

This year's China International Fair for Trade in Services strictly adhered to the concept of green exhibition. A complete plastic ban was implemented, and the "replacing plastic with bamboo" initiative was vigorously promoted. The green construction rate in public areas reached 85%. The entire exhibition process achieved 100% green power supply, and digital exhibition was fully promoted, with an intelligent scheduling digital screen launched.


Key words: First appearance / First performance

The new product launch and debut activities of this year's China International Consumer Products Expo will focus on popular fields such as health consumption, fashion consumption, and digital consumption. Special sessions will be added including provincial-level sessions, sessions for the guest provinces (municipalities), and sessions for the guest countries. It is expected that over 200 series of new products will be launched, with 40+ entities and nearly 100 brands concentrating on the launches, covering areas such as medical health, food and health care, jewelry and accessories, fashion and trendy toys, digital technology, and intelligent AI.


Key words: Various activities of great variety

During this year's China International Consumer Goods Fair, the "2026 Premium Consumption Month and China Consumer Goods Fair Carnival" will be held, focusing on four sections: premium shopping, exquisite tourism, wonderful events, and splendid exhibitions. It will cover the entire consumption chain from "exhibition - sightseeing - shopping - relaxation - experience".

In terms of high-quality shopping,We launched the "Shangbo Huixiang Duty-Free Shopping" campaign, organizing the operators of off-island duty-free stores to distribute coupons, and opening a free shuttle bus service between the main venue of the Shangbo Expo and the duty-free stores, making high-quality products from all over the world within reach.

In terms of exquisite tourism,We have launched four major themed routes such as "China Import & Export Fair + Lecheng Medical and Wellness Tourism" and "China Import & Export Fair + Wanning and Sanya Surfing and Coastal Vacation", creating an immersive experience of "attending the exhibition means taking a vacation".

In terms of exciting events,The 17th International Road Cycling Race across Hainan Island, the 2026 National Wushu Routine Championship, and the 2026 International Pika Ball (Hainan) Invitational Tournament were all held, which ignited the enthusiasm for consumption.

In terms of the exquisite performance,Conduct a series of concerts and performances, and introduce special exhibitions of ancient Cambodian civilization, etc.